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I’m Alex Berman and you’re watching Selling Breakdowns. And this time we’re talking about the art of copywriting and advertising. When was the last time you didn’t skip the ad before the YouTube video you were watching, or when did you actually visit the ad page on a website and bookmark it or take a screenshot? Not that often, right? Now, when all of us consume so much content online, we’re bombarded with advertisements, but not many of them are memorable. One reason for it might be that you don’t need the product the ad is marketing, but another reason probably more important, is that the ad isn’t interesting enough.
“Don’t be a bore. You cannot bore people into buying your product. You can only interest them in buying it.”
The man providing this essential lesson in marketing is the OG, the granddad, the grand wizard of advertising and copywriting, the great Mr. David Ogilvy. Ogilvy is one of the original inspirations behind the show Madmen, founder of the Ogilvy and Mather advertising agency. People who in the forties and fifties changed the way marketing and advertising were done. Ogilvy is to advertising what Beethoven is to music, Charlie Chaplin is to onscreen comedy, or what Babe Ruth and Michael Jordan are to their respective sports.
The Art of Copywriting and Advertising with David Ogilvy
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