The Ultimate Guide to Video Marketing

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Video marketing is currently the best way to connect with your audience.

It can make your prospects’ first awareness of your brand unforgettable. It can nurture your leads into customers with one well-explained value proposition. It can even make cold calls feel personal.

But while the opportunities for B2B video marketing are endless, you might be wondering if it’s right for you and your business – and if it is, how to get started.

We’ve compiled a huge guide to essential video marketing for businesses, taking you from understanding the definition to measuring the success of your first round of content.

You don’t have to be a designer to create something great. With a template and an easy-to-use video-making tool like Visme, you can easily create marketing videos and animations regardless of your skill level.

Get started with Visme now:

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Grow with Will - SEO, Sales & Entrepreneurship says:

No matter what platform you're on, video marketing is definitely one of the best ways to get your content out there.

Thomas junior says:

Successful people don't become that way overnight. What most people see at a glance wealth, a great career, purpose is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life

Roman Daneghyan says:

Great tips, Mike; I like this series very much. Keep rocking!

Rae Oliver says:

So true 🙂 The future is video marketing!

Mohamad says:

Can I create knowledge base with Visme?

Visme says:

In this video, we’ll cover:

01:07 Why is video marketing important?
02:42 How much does video marketing cost?
03:48 Types of marketing videos
04:11 Paid vs. Organic marketing videos
04:53 Animated and Live-action videos
05:39 Educational marketing videos
07:17 Inspirational marketing videos
08:52 Engagement marketing videos
10:06 Convincing marketing videos
10:06 Convincing marketing videos
11:12 How to create a video marketing strategy
11:34 Pinpoint goals
12:00 Define your audience
12:57 Consider stakeholders and assign responsibility
13:35 Determine the video types you’ll create
14:04 Audit inventory and purchase equipment
15:03 Create video pillars
15:37 Plan your videos
16:02 Create your videos
16:26 Plan your video distribution
16:53 Measure your videos

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