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Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
⭐ Important Notes ⭐
⌨️ The creator of this course is California institute of the ARts
⌨️ For earning certificate, enroll for this course here: https://www.coursera.org/specializations
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Fundamentals of Graphic Design
FUNDAMENTALS OF IMAGEMAKING
0:00:00 Course Welcome
0:03:00 Introduction to Imagemaking
0:05:32 Denotative Imagemaking 1
0:10:23 Denotative Imagemaking 2
0:13:07 Techniques of Imagemaking 1
0:16:03 Techniques of Imagemaking 2
0:18:57 Techniques of Imagemaking 3
0:23:55 Process, Generation, Iteration
0:28:50 Imagemaking Demo 1 Printing with an Object
0:37:14 Imagemaking Demo 2 Duct Tape Prints
0:42:18 Imagemaking Demo 3 Improvised Light Table
0:47:12 Connotative Imagemaking 1
0:52:17 Connotative Imagemaking 2
FUNDAMETALS OF TYPOGRAPHY
0:56:46 Introduction to Typography
0:57:46 The Anatomy of Letters
1:00:45 Words and Spacing
1:03:41 Type Size The Point System
1:07:05 Typesetting Text
1:11:23 Typefaces, Fonts and Type Families
1:15:46 Typeface Categories
1:20:16 Denotation in Type
1:26:58 Connotation in Type
1:36:04 Looking at Letterforms
1:40:15 Experimenting with Letterforms
1:45:39 Typographic Composition
FUNDAMENTALS OF SHAPE AND COLOR
1:49:55 Introduction to Shape & color
1:51:36 Graphic Shapes
1:54:33 Visual Constrast
2:00:13 Marks, Icons, and Symbols
2:03:39 Negative Positive, Figure Ground
2:12:15 Working With Color
2:17:17 The Color Wheel
2:21:55 Mixing Color Paint, Print and Screen
2:28:26 Rhythm and Pattern 1
2:33:06 Rhythm and Pattern 2
FUNDAMENTALS OF COMPOSITIONS
2:41:37 Introduction to Composition
2:43:29 Principle of Composition
2:50:40 Visual Contrasts
2:56:41 Single Contrasts
2:59:19 Multiple Contrasts
3:08:34 Type Contrasts
3:13:11 Image Constrasts
3:19:32 Composition in a Single Image
3:25:20 Cropping and Hierarchy
3:35:14 Compositions in Context
3:50:06 Conclusion
————————————
Introduction to Typography
TALKING TYPE
3:51:21 Course Welcome
3:53:55 Font Versus Typeface
3:58:28 Stroke and Proportion
4:02:33 Type Anatomy
4:05:11 Measuring Type
4:08:33 Choosing a Typeface
TYPEFACES AND THEIR STORIES
4:12:49 Typefaces and Their Stories
4:15:09 Bembo Humanist Letters
4:19:07 Didot Enlightened Refinement
4:23:04 Claredon Type for the Masses
4:26:59 Futura the Typographic Avant-Garde
4:31:08 Helvetica International Modern
4:34:48 Scala Sans Typographic Remix
PUTTING TYPE TO WORK
4:38:31 Working with Type
4:40:23 Typographic Space
4:46:19 Page Space
4:51:29 The Grid
4:55:35 Creating Hierarchy
4:58:52 Typographic Conventions
MAKING MEANINGFUL TYPE
5:04:24 Making Meaninful Type
5:06:43 Typesetting with expression
5:12:29 Beyond Typesetting
5:17:26 The Typographic Poster
———————————
Introduction to Imagemaking
IMAGE-BASED RESEARCH
5:21:50 Course Welcome
5:24:38 Practice
5:26:01 What Image Do
5:29:05 Considering the Book (in a graphic design context)
MAKING IMAGES
5:30:56 Making Methods and Techniques
5:32:54 Denotation & Connotation
5:35:51 Range of Representation
COMPOSITIONAL IS REALATIONAL
5:38:46 Composition is Relational
5:39:59 About Hierarchy
5:41:39 Scale
5:44:29 Space
5:48:32 Composition Figure Ground (from introduction to imagemaking)
5:50:44 Narrative
5:53:08 Simple Compostion Creating page Spreads
DESINNING A BOOK WITH YOUR IMAGES
5:57:38 Bookishness
5:58:58 Complex Composition Putting your book together
6:01:59 Lazy Mom Lazy Wow
6:10:16 Katharina Pierini sming Books Nights moves
6:19:43 Laura Owens Hey What
6:23:53 Laura Owens New Work
6:36:27 Bruno Munari A Tale of Three Little Birds
6:42:55 Two simple bookbinding techniques
—————————————–
Ideas from the History of Graphic Design
EARLY MASS MARKETING
6:50:38 Coure Introduction
6:52:10 Introduction to Early Mass Marketing
6:53:36 Form Follow Function
6:58:22 A Democratization of choice
7:00:58 A Revival of Styles
7:05:20 Style Mash-up
7:09:29 An Exaggeration of Type
7:15:24 Branding
7:21:12 A Household Name
7:25:01 Text and Image
7:30:47 Words Doing the Work
THE BAUHAUS
7:33:42 Introduction to the Bauhaus
7:35:20 Founding the Bauhaus
7:41:01 The Founding year
7:48:00 The Bauhas and Architecture
7:52:20 Klee, Schlemmer & Albers
7:57:23 László Moholy-Nagy
7:59:20 Herbert Bayer
8:04:46 Color & Image
8:07:58 Textiles & Ceramics
8:09:44 Typography
8:12:23 Publications
MODERNISM IN AMERICA
8:15:31 Introduction to Modernism in America
8:17:01 The Bauhas Influence
8:21:55 A Symbolic Language
8:26:41 Case Study Scope Magazine
8:27:59 Developing Corporate Identities
8:31:06 A new subjectivity
8:34:53 Case Study Fortune Magazine
8:37:12 Play and Humor
8:41:58 Case Study The Mechanized Mule brochure
8:43:32 Duality & Simplicity
8:48:02 Case Study El Producto Cigars
8:49:24 Rand's Logo Designs
8:53:03 A Clear identity
GRAPHIC DESIGN RADICALISM
8:56:34 Introduction to Graphic Design Radicalism
8:59:36 The Objectivity of Swiss DEsign
9:05:45 Incorporating abstraction
9:07:23 Josef Mueller-Brockmann
9:12:18 The Grid
9:16:20 Emil Ruder
9:17:24 Compositional Strategies
9:19:28 The Subjectivity of Push Pin
9:25:54 Milton Glaser
9:31:02 The South
9:33:39 The Psychedelic Poster and Looking to the Past
9:41:29 The Diggers
9:46:56 Sister Corita's Aesthetics
9:53:31 Sister Corita's Politics
———————————-
Brand New Brand
IDEATION: INVENT YOUR CLIENT
9:56:01 Course Welcome
9:59:58 Overview of Project
10:05:48 Invent YOur Client
10:08:08 Fake Your History
10:10:46 Unpack your adjectives
10:14:09 The Name Game
VISUALIZATION: MAKE YOUR FAKE
10:21:13 In The Mood
10:25:55 Developing Your Identity Manual
PALLET & LOGOTYPE
10:27:39 Shapes of Letters, Shapes of Words
10:32:14 Typographic Skeletons
10:37:19 Customizing Letters
10:41:58 Variations and Refinement
10:45:56 Adding Color
10:49:31 Adding a Mark Icon
10:55:29 Adding a Secondary Typeface
10:58:19 Adding Imagery
11:00:25 Adding a Secret Ingredient
11:03:09 Brand Applications and Mock-ups
11:09:43 Brand Development Guide
Thank you so much! It's great help for me. ❤️❤️❤️❤️❤️❤️
Very Long Video
I got my associates in ‘05 but I really think I wasted my my time
It's the "new name" for Commercial Art.
I need to learn this for the future of where the world is going and most importantly I need to learn this to cut out the designer itself and be my own
Understood graphics design in a very beautiful and simple way. It was great. This tutorial is very useful for beginners
Interesting about the etymology on upper/lower case letters coming from printing press.
Also I never thought about it but im glad English is has an alphabet with capital letters. Capitals seem like a good design choice for an alphabet language.
Go at the university. You have to study graphic design to be a graphic designer. The graphic's world is not just around Adobe.
I made an apple image using my cookie crumbs.
Going to watch this course 1 hour at a time.
Website Wireframe in Urdu https://youtu.be/nWkrwa6hZyw
I was interested until I saw it was by "California institute of the Arts". Shiteheads.
Glad you uploaded it as a free ♥️
just finished this course, basic but cool, how many hours, days were you able to complete it ?
First time I finished a whole youtube video lesson in three days.
6:23:52
5:24:40
4:46:20
3:54:29
11 hours … ? WoW …
3:19:48
ممكن ترجمه لو سمحت لعربي
5:32 – Denotative Image Making
13:08 – Techniques of Imagemaking
W course Fr
YouTube is right up there with the Library of Congress and Alexandria as the greatest libraries in history. Don't let the volumes of trash that show up in your recommendations overshadow that. These type of videos prove that.
please what apps can i use on mac for the M and W type creation section?