The Future of Advertising: Four Scenarios

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Advertising is facing the dawn of a new era: Online ads proliferate and attract more and more of the advertising budget. Data has evolved into the new advertising gold and is a game changer for processes and targeting, alongside ad tech. New advertising heavyweights have sprung up, while long-established stakeholders are losing in importance. This transition is structural and looks set to continue. What will advertising look likeby 2030? We have developed four plausible future scenarios for the global advertising market and how today’s market players can adapt to meet the many changes. Learn more about the future of advertising:

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