How to: Hand Lettering Logo Design Process – Procreate Tutorial

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What’s the process of designing a logo? How do you create a hand-lettered logo? Hand-lettering artist and graphic designer, Emanuele Ricci shares his process for designing logos. From idea, sketch, to final design.

Introduction – 0:00
Research – 1:33
Sketching – 4:10
Selecting – 7:58
Finalizing – 10:35

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Host– Matthew Encina
Content Director– Matthew Encina
Producer – Mark Contreras
Cinematographers– Ricky Lucas
Editors– Ricky Lucas
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne


No compensation nor promise for compensation or job offer was exchanged for the interview Emanuele rendered or the drawing tutorial performed during the interview.


Stefano Piacenti says:


Miss Moderat says:

Emanuele Ricci is a very handsome and smart, nice dude…<3

Wayne Gross says:

I like the way he started with very basics and worked forward from there. Being careful to keep the basic as he moved along in the process. Keeping that basic design in mind as he moves forward is what makes the design work. I'm busy designing my own company logo and I am keeping his components of design firmly in my mind. I envy his sketching ability!

adnguyen714 says:

Loved everything bout this video

Jasper Albuerne says:

Thans men. This helps a lot☺️


Very nice Thanks

NoodleBeri says:

Those sketch looks so clean!! My thumbnails never look that clean lol

Caleb Toups says:

If you point with your pinky finger you are an artist.

CAMS Graphics says:

10:46 why procreate? why not illustrator, I have not used procreate as you might tell.

CAMS Graphics says:

cool thanks

Mari Claire says:

The true artist.

Camila says:

Great video! Thanks

ArgentoRAWRz says:

Is it me or this dude doesnt know what a ligature is? or he just forgot to mention?

Nahid Modan says:

I need your font

Andrew Sandoval says:

Awesome video minus all the “uh-huh”

Alachal Aimad says:

Guys I'm fascinated by the content you provide .. just wow!

Sourav Manna says:

thanks a lot Mr. Ricci for the sharing the secrect of a legendary logo #DESIGNER.

Marcio Moerbeck says:

I don’t love (maybe he didn’t say it but he does it) that he doesn’t do any research on the meaning of the word or the company… I love logos that look great but have a connection with other elements behind them.

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