Trends come and go and I have mixed feelings about them BUT it’s never a bad thing to be aware of them – it only expands your creative toolbox.
I also find it quite fun trying to decipher why a trend is a trend. I find this activity alone helps develop my “design IQ”.
Whether trends excite you or not, I think that typography trends in particular should be something you’re aware of. Here’s why: Type is by far the most important content type on a web page. It’s what users will go hunting for first. It’s what users will consume the most and what they’ll seek to provide clarity. If you can provide a seamless “typographic experience” then you’re already well on your way to delivering a well-designed website.
What are your thoughts on these trends? Let me know in the comments!
1:17 Big Type
2:18 Using serif fonts playfully
3:32 Expanded type
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