3 Principles to Improve Your Logo Design Process – Legibility, Hierarchy, and Contrast

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Are you a graphic designer, web designer, package designer, or motion designer? Use these 3 Steps to Improve your design process:

1. Design in black and white – As we all know, Design can be frustrating, it’s easy to get overwhelmed. I find it helps to focus my attention on only whats important. That’s why I design in black and white. It forces me to focus on only the most important aspects of the logo: Hierarchy, Contrast and Legibility.

2. Focus on legibility – Legibility is essential but can get in the way of some really fun ideas. Sometimes In purist of a clever idea, we get carried away to the point the logo becomes hard to read. Rookie mistake. The solution? Periodically check in and ask your self (or someone else) does the logo read well?

3. Giving a good Critique is an art – There’s much more to it than simply throwing out random opinions. Whether critiquing your own work or someone else’s, it’s important to remember that a good critique follows a process. I think of it like peeling an onion: Start by simply describing what you’re seeing. Then, say 1 thing you like and 1 thing that feels kinda funny. Then, move into what isn’t working and why. Finally, suggest ways to fix it.

These are 3 small things you can start doing that will improve your logo design skills. Getting better is a slow process, but these 3 things are a step in the right direction. We will have more tips for you soon. Keep learning stuff, one day you will be great! Thanks for watching. The Futur.


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The Futur Academy says:

How do you guys like this new format? The team is trying some new things for these videos.

Abinah Sahoo says:

Which font the bookworm has ?

Imad Khan says:

With all due respect, NAH I didn't enjoy the video.

Beaux Flamiano says:

I love how Chris broke down steps to giving critiques. #Thanks

Maik Lok says:

I love how this is edited, it really adds to the energy. Great video!

Diego Chaves says:

hmm, uhum, hmm. Nice vid!

Genti Zarari says:

Any idea if there is a channel or anything that can give ideas to design, for example ideas to design logos,posters etc. Im trying to design but i have no ideas to who or what should i design for

Stefan Matthias Cornelius Glauninger says:

I like the shorter videos with condensed content. But also looking forward to the next Logo Critique.

sunshine G says:

iread aviii as audio too

Zen Kreative says:

Great video, I love how a simple change to a logo can have a dramatic effect on it, for example the Trident logo.

Augustine Dundos says:

Love your channel…keep it up

TKat Design says:

Love hearing your opinion on these logo's! Great content.

EPHS says:

New format is great. Like the quick recap approach. Easy to digest in a busy day. I do disagree with Chris on Hudlum logo. I believe it is completely legible due to proximity of forms (H) and similarity of stroke weight. The L and U are a bit distracting but are needed to ensure that the letterspacing is consistent. It does detract from the H though and competes for attention/meaning.

Jayb says:


Reggae Shark says:

Funny enough, the first time I saw your channel I read it as “The Foo Toor”

andrea custodio says:

Honestly say one nice thing and one bad thing when criticizing

Grace Huong says:

How you find the first logo? He comes from Viet Nam, as I am. So funny. Anyway Thanks for sharing

fritz4345 says:

I am not a better designer than 5 minutes ago but at least I know how to peel an onion.

Tim H says:

I love the onion peeling metaphor of judging a work!

Aaron D says:

What a waste of an onion! I love how Chris is saying prioritize legibility, in which he is right, but his company — The Futur — is one of the most quintessentially confusing names in the YouTube design world IMO.

rami nakat says:

I thought it was audio !

Rex Galilae says:

Please hire me too. I wanna do nothing else but say "yeah" and "uhuh" to everything Chris says.
Honestly, I was expecting more input from everyone but it seems like only one person is contributing anything to the video at all

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