Before Ivan Chermayeff and Tom Geismar, logos were often literal representations of products. Read more: https://www.theatlantic.com/video/index/568918/chermayeff-geismar/
"60 Years of Logos" was created by Dress Code NYC (https://dresscodeny.com/). It is part of The Atlantic Selects, an online showcase of short documentaries from independent creators, curated by The Atlantic.
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Before Ivan Chermayeff and Tom Geismar, logos were often literal representations of products. Read more: https://www.theatlantic.com/video/index/568918/chermayeff-geismar/
“60 Years of Logos” was created by Dress Code NYC (https://dresscodeny.com/). It is part of The Atlantic Selects, an online showcase of short documentaries from independent creators, curated by The Atlantic.
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I need more of this video. I’ve always loved logos.
Title somewhat misleading. This is more like a promotion/advertisement. It did work though.
It's always inspiring to see the lives of designers and how they live everyone else, but still create something so meaningful and identifiable.
Rest In Piece Ivan.
I watched half of this video before being compelled to share it. After sharing it I finished it, then immediately shared it two more times & then watched it all the way through again. Delightful! I loved the insight about needing to observe clients to see who they really are, rather than who they say they are. Inspiring to see these two still at it after so long. Thanks for this!
Just plain excellent.
Feature length documentary on these two please
Who are the cretins that clicked the thumbs down on this video?
Its really amazing how the simplest logos are the biggest.
Wow, this was awful
The pacing of this video gave me anxiety.
What happened with this vid? Shotty editing, sloppy execution, no real point ever made. You guys are better than this
0:17 What the fuck did he just say?
What in your opinion is the greatest logo ever? It could be anything, banks, fast food franchises, football teams, pharmacies – ANYTHING!
This was interesting but guess I was expecting a video about logo design principles. A more appropriate title would've been "the visionaries of the logo design revolution" maybe
For a video that's about design, it's got pretty poor editing.