How to solve problems like a designer

Share it with your friends Like

Thanks! Share it with your friends!


The design process for problem-solving, in 4 steps.

Subscribe to our channel!

Many thanks to Tim Brown and TED for this interview we recorded at TED 2017.

IDEO is an international design company founded in 1991. In the beginning, IDEO designed products—the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots. Most notably, in 1980, the firm was tasked by Steve Jobs to design a more affordable mouse for the Apple Lisa computer. By 2001, IDEO stepped away from designing products and pivoted to designing experiences. The process to solving problems, whether they be simple or complex, encompass these four steps: observing, ideamaking, prototyping, and testing. Tim Brown, CEO and president of the company, explains how human-centered design (and this four-step process) is a major key in how IDEO approaches complex challenges. is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out to get up to speed on everything from Kurdistan to the Kim Kardashian app.

Check out our full video catalog:
Follow Vox on Twitter:
Or on Facebook:


enzmondo says:

I love human factors

Chi qc says:

Does this narrator not sound like "The Nerdwriter" ??

Parshya S says:

Vox at TED at MIT at Pornhub.

Philip says:

the process described is the standard process at even boring corporations when something new needs to be created: assess/observe, design/develop, test, iterate.

Eve Kohley says:

Cool an ideo commercial

Paulo Nideck - Inglês direto ao ponto says:

Design thinking is awesome

MojitoMatt says:

at 1:33 under the 1971: Amazon ad placement

TheBackSeat says:

Love ur motion graphics, hire me

Pranay Tony says:


Emma Nguyen says:

I love Ted ed

ssoo mee says:

this video was exactly what I was trying to explain to someone, and they didn't get it no matter how long I explained it, but this video is really useful and I'll share it with that person!

Pixis says:

Ugh reminds me of the MYP program.

Adventures with Frodo says:

Wow the were kind of slow this is called the scientific method which this time was a few hundred years old. The mouse would not exist with out the GUI.

Văn-Hiếu Võ says:

Lots of brains are definitely what you need for a group project, but also what you never get remotely enough from school group projects.

Chen Sun says:

Quality content as always. The idea creation is not just applied to Designers, but to almost all creative professions as well. Engineers

AnhRecordzzz says:

What am I doing, I’m in a designing class

poom says:

1:43 That transition in 1970s… Wow.

John Redberg says:

Aka "how to solve problems like a scientist" aka "how to solve problems systematically" aka "how to solve problems."

Sophia Lenore says:

Great video – thank you for sharing!

Ash Burton says:

I can't believe I just watched a full 4:50 of words and sentences and images managing to say absolutely nothing at all

Dogunbound hounds says:

Eh, I already do this.

Saurabh Jadhav says:

amazing work guys

ProbablyAman says:

I study design and honestly, IDEO is overrated. Almost all design school now teach design thinking(how to solve a problem) instead of design itself. I want to MAKE design not just THINKING all the time. If you break down the IDEO method you will find that it is just a way for designers to speak design in a language that no one can understand. It just sounds fancy AF that's all.

micr0514 says:

That´s the 'Lean Startup Methodology' by Eric Ries

Ashish Xanathis Nangia says:


Hermanto Dharma Putra says:

it sickens me…how much did they (@pple) pay you to make this kind of video?….yucck….

Telegram Productions says:

So… many hands make light work.

Write a comment