How Much Does Logo Design Cost? http://youtu.be/plRAfJjNyvY The Price of Logo Design is something both Graphic Designers and Design Clients often struggle with or don’t understand.
In this video I break down Logo Design, Ball Park Figures vs Accurate Quotes for Logo Designs, The Process of Logo Design and What to Expect from a Logo Designer, and Paying for Time vs Results with Graphic Designers and Logo Designers in general.
How Much To Charge for Logo Design-
How much to charge for a logo is something many new or even experienced Logo Designers don’t understand.
Many logo designers quote a logo price at a flat rate without even explaining or justifying that price to themselves or the logo design client. Others charge an hourly rate for logo design and then find themselves haggling with their clients about the value of time.
Having a solid logo design process and knowing what you are going to charge for and what you are going to deliver for clients eliminates this problem. It also means that you know your logo design process so well that you can speak about it confidently with clients and feel comfortable with your rates. This makes a big difference.
How Much Should I Pay For Logo Design?
You need to as a business owner be upfront with yourself and your designer about what the value of this is for your business and think of it as an investment, not an expense.
The reason for this is that you should not be “bargain shopping” when it comes to your logo. Consider that instead of the “face of your business” you were trusting your actual “face” to a surgeon, are you going to go bargain shopping or get the best your money can buy?
If you think of it from this standpoint you start focusing on the value instead of the cost, and start making decisions from that position and you will get more for your money because you are focusing on the end result and eliminating risk and anxiety.
Eliminating business risk and personal anxiety is worth more to you in the long run than saving a few bucks on a Logo Design.
What is the Logo Design Process?
Aside from getting and accurate quote the process for logo design involves 3 primary phases (my process):
– Logo Design Concepts and Creative Development
– Digital Logo Design and Client Revisions
– Logo Design Production and File Delivery
What To Expect From a Logo Designer-
A good logo designer should have a background in print design, possibly a background in illustration. They should deliver files to you for both print and web (CMYK and RGB) and should give you PNG files as well as EPS files. They should also communicate via email or in a contract what usages rights you have for the Logo Design.
Knowing what to deliver and how to communicate with clients is essential to learning how to become a Logo Designer.
For a client, knowing what to expect and what ask designers, and what designer need from them will help clients have better experience in choosing quality graphic designers.
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