This video is all about logos. I have some, both harsh and helpful things to say, and try my best to put a frame around the purpose of a logo, and what makes good logos effective, and what makes bad logos disastrous.
Links:
Felipe Mandujano's Youtube channel
https://www.youtube.com/channel/UC4Ts0mqeXs7OIKb0eUmRHZw
Tomasz Borowicz's logo website
http://www.logomadeeasy.com/
Aaron Draplin's logo/design website
http://draplin.com
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This video is all about logos. I have some, both harsh and helpful things to say, and try my best to put a frame around the purpose of a logo, and what makes good logos effective, and what makes bad logos disastrous.
Links:
Felipe Mandujano’s Youtube channel
https://www.youtube.com/channel/UC4Ts0mqeXs7OIKb0eUmRHZw
Tomasz Borowicz’s logo website
http://www.logomadeeasy.com/
Aaron Draplin’s logo/design website
http://draplin.com
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Hi, I am a computer teacher in a school. I am impressed by your tutorials. I have tried some techniques from you and others on the net to create a logo for my friends company. I know it sounds stupid after you have told Logo designing takes long time to get proficient in. But there should be start rite. It would be very kind of if you can look at my logo and comment on it.
Hi, I am a computer teacher in a school. I am impressed by your tutorials. I have tried some techniques from you and others on the net to create a logo for my friends company. I know it sounds stupid after you have told Logo designing takes long time to get proficient in. But there should be start rite. It would be very kind of if you can look at my logo and comment on it.
He speaks a lot of sense. I'm also pleased that he says that logo design isn't easy and you need a few years under your belt to begin to get good at them. Josh Reynolds may not like Shawn's own logo, or any of the examples he gives, but that's not the point – the point it the simplicity. Personally I'd like to see a bit more elegance, but that's just down to style.
THANK YOU, VERY HELPFUL. I'M CURRENT FULL SAIL UNIVERSITY – GRAPHIC DESIGN STUDENT AND I'M ALWAYS RESEARCHING AND LOOKING FOR ANY EDUCATIONAL HELP.
I have to design a logo for life coach, I have not agreed with the client, what can I do?
Really great video!
How do you price your logo? is there any price range for it ( for small, medium, large companies).
I wish clients would understand that!!!
I'm so glad I came across your video! Very helpful ty
That, was really good! Every beginning logo designer, and especially not-so-much beginners anymore, should see this.
The double H logo is too close to the band Black Flag.
Most non-designers don't care about poor logo design which makes it difficult to convince them (and therefore budget for logo improvement) that they need otherwise.
love this video I am new in creative designing and now I understand what good logo and bed logo. it is really help to improve my designing . Thank you !
Nice Video Shawn, very inspiring!!
This is a great video and I completely agree with everything you say. I FEEL that simple logos look more visually appealing than complex logos too – do you think, as someone with no experience in designing, that I will be able to become a good designer with this feel alone? Or is that something which is innate to everyone? Also, I'm 24 years old and this is literally the first time I've shown an interest in designing – is it too late for me?
I'm a highschooler aspiring to be a graphic designer, and i've seen a ton of videos describing what to do – this is the first telling me what not to do. Thank you, it was very helpful!
Great tips here. I'm inspired. Knew most of this information, but I can always enjoy hearing more designer's ideas with examples.
The site you're on is one of the sites owned by Jacob Cass. He's an Australian logo designer who has a reputable history. His website is http://justcreative.com/. He has alot of good stuff there to learn from as well. Mockups, inspiration etc. Love the vid Mr. Barry!!!!! I am also in that lounge on FB… :)….. Kudos Mr. Looney!
David Airey's Logo Design Love blog and book are also very informative. Everything in there is spot on what Shawn talks about in his video.
Okay, so this probably isn't going to be a popular comment, but…
I actually don't love your logo.
Don't get me wrong, it's not bad, and I won't pretend I can do better. But, when you're preaching about colour theory, composition and designing at scale, you've gotta back that up with your own work.
I have my reasons for saying this, chiefly that the type "MEDIA" looks out of balance with the top version of the logo (it looks pretty great in the bottom version). Additionally, the blue behind the rocket is a fraction too light to provide the needed contrast for a striking design and the thin stroke on the rocket ship's "window" kind of feels like an afterthought.
Lastly, the rounded edges on the logo stroke feel at odds with the hard edge of your hero type.
Just my 2 cents, man.
Hey Shawn. I just stumbled upon your YouTube channel. It's nice to hear someone who knows what they're talking about. Especially the design in black and white and add colour later part. I was taught this method over 25 years ago and still swear by it. My clients sometimes question this decision but my simple explanation to them is, I want them to see the design and I don't want colour to influence their reaction to that design. If someone isn't crazy about the colour blue they may immediately discard a blue logo even though the design itself was perfect for them. Once the perfect design is chosen we can start playing with colour. Great job on the video. I've subscribed.
Words of wisdom. Conceptual, not literal. A lot of people need to wrap their heads around this. Thanks for the video, Shawn!