What makes a truly great logo

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How a simple mark ends up meaning something big. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book “How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world”: http://www.amazon.com/How-Michael-Bierut/dp/0062413902

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About once a month, there’s a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either.

But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above.

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Mei Ki says:

Bernie needs a logo

PopcornLollipops says:

At 1:20 he had cat ears.

Crystalizer gaming says:

oh tell me you didnt put trump in there for a reason god vid tho

Vernier Ship65 says:

Y u show trump !?_!?

ArjanHier says:

Not into American president stuff, but the H logo is too simple and ugly..

Yes, a logo can be too simple, even in this time

stevethepocket says:

I do like how Obama has started this thing of presidential candidates having actual logos, not just their name in an arbitrary font like they're too serious for pictures. (Ironically, he also made his campaign's actual font super popular, mainly by picking one that most people had never seen before.)

Wolf Daughter says:

Nice video! Good information to keep in mind when designing.

avery alien says:

United merged, fucking United had to mess up Continental, United I see your customer satisfaction rate fall dramatically ever since you merged with Continental, go fucking die

André Ribeiro says:

He doesn't know the word "favicon" someone tell him please.

Aaron Overload says:

Well, time to doodle.

oscaar_39 says:

I can't believe they didn't mention LG, I've always thought that their logo is one of the best

wiseguyproductions says:

what's the pyramid and "all seeing eye" on the US dollar bill supposed to represent???????

fuzzybunny says:

1:20 the guy had ears.

NerdBryant64 says:

the Pepsi logo is actually a bubble

Agario by Ho - Aiman says:

I guess that cresent and star have no meaning in Islam. Maybe it is only used to represent Islam?

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