” This is called a Real Branding Campaign “
As #coca_cola says, “NEXT TIME YOU’RE THIRSTY, DRINK AN AD”
A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.
(Declaration: We do not own any of the copyright or intellectual properties of this video, This is purely for sharing and awareness. It is not for commercial purpose.)
Moving the needle?
Absolutely genius!
Nice idea
this is genuies