Welcome to a comprehensive introduction to the user experience (UX) design process. This session will clarify what UX is and what it is not, while outlining what you need to know about the process. (Presented at Denver Startup Week 2015 by Ari Weissman.)
I really like your point about "Learnability". So many UX Design lectures focus on the initial launch. They create "first time user" personas and usability testing only for intuitive design–I think that's where the confusion came in for the audience member. For long-term UX success, it seems like you should always include a persona that is a "returning user" and include that scenario in testing. Overall, great talk!