Always #LikeAGirl

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*** Watch the brand new unstoppable #LikeAGirl video –

Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
Making a start by showing them that doing things #LikeAGirl is an awesome thing!

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

So tell us… what do YOU do #LikeAGirl?

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
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For information, tips and advice on being a girl from our partners at BeingGirl presented by Always and Tampax, watch their YouTube Channel:


Connor Madolche says:

Run or throw or whatever , like a girl isn't an insult or a compliment only sexists would think of it as an insult and only feminazis would think of it as a compliment

Connor Madolche says:

Not all girls are like that RUN FEMINAZIS!!!

Bubbles Minecraft says:

Everybody before they are born are girls

Fif Anter says:

Look at the way the girls ran and threw when they were told to do it properly though, it was so similar to how they first did it l0l

Robot gamer says:

Thanks for the insult to guys. Go buy some baby dolls, because you are just whining about being a girl like it's nobody's business

CyberShwartz says:

0:48 initiate cringe mode.

Evil Rey says:


I wonder why these exist.

webkinz 3685 says:

Is it bad that I wanted to punch that last boy to throw and just open his hand I was so mad ugh he's an idiot

Christopher Garry says:

I'm interested to know if there is something similar for the male counterpart?
Hear numerous times "hit, run, throw like a girl" but toward a boy

Megan Nieforth says:

When people say "you throw like a girl or whatever" i say thanks! i must be the best then!!

FaZe Booce says:

2:47 lol that was a pretty bad swing.

cadu300_ br says:

mas as meninas são forte rapidas agilidade

CORE ParadoX says:

The first few people were actually true.

Lily Bridwell says:

I LOVE THIS COMMERCIAL❤️❤️❤️ girls put this your Instagram website space!

Sweet Potatoes says:

I'm a girl and proud to do things like a girl :)

JeloSoft says:

I think you've got this totally mixed up. Since it's a pretty outdated phrase, I bet it's just that the older girls know what it means and the younger ones don't. This only shows that we HAVE improved in our society, as the newer generation knows that this is a ridiculous statement.

Bianca Basílio Silva says:

beautiful :')

The Film Freak says:

Im not convinced that some of the young girls wouldn't have done the stereotypical run, throw or fight actions. They're not oblivious to the stereotype even if it does not represent them.

tanya pubtta says:

It's not fair when people say things like this. I am a black belt at the age of 10

Marlow Brown says:

its sad that the girls ran the exact way the men /older females said a girl runs

charlieness says:

I remember when I was in soccer (I was like, seven, I'm thirteen now) and me and the only other girl were talking after we had done a warm up and we had to go to the coach, we were talking about the next game thats was coming up in a few weeks and we were really excited, the coach then yelled at us saying "Girls stop talking about dolls and get over here" I didn't think anything of it back then, but now I do, I bet if we were two boys we would've just been told to hurry up and get over here.

carter hofer says:

Well this is pointless!

carter hofer says:

Well this is pointless!

Grace Fields says:

somebody said that to me and I said so that means I was doing it right

PJ Eident says:

Well … On average girls are weaker than men so its technically true

Kittikutz says:


Jakub Tyl says:

This is manipulation. They put these people in front of camera, where they expect to perform some sketches… People immediately go in to their playful and theatrical mod. Then they ask them to do "something like a girl", which they understand given the circumstances in the "mockery" sense of "like a girl". So they put them in to this situation, when the actors think they are doing what creators want them to. It is easy manipulation, it is just matter of context you put the people in. And after these poor actors do what they think the creators want them to do, they are humiliated. If the circumstances would be different, for example the actors would be seated on the chair and asked "do you think that girls can run or throw punch the same way as boys do"? Most of the people would think about it in very different way and they would give them very different answers. They would start to pull out stories of girls beating guys, of female athletes they see in tv and so on…

Cat Pawz says:

You look like a girl

Jack Torbert says:

Girls aren't the only people who lose their confidence during puberty.

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