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Every month, over 200 million people are forcefully telling the world that they hate online advertising. Is anyone listening? And more importantly, is anyone doing anything about it?
More information on http://www.tedxvienna.at
George is a digital entrepreneur and an award-winning innovator in advertising and communications. He has worked with top brands, global agencies and startups for 20 years. And probably like you, he doesn’t like most advertising he sees online.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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What would really happen if there was no ads?
We would spend more time with each other, visiting in person, looking on pictures in an album, talking about old stories, playing games, listening to CDs, having sex, read recipes in books, …
Go to shops to buy stuff we really need or our friends have told us about.
Interesting and funny facts, however no answer on the given question.
Good speech with really nice background pics!
The solution to this problem is basic income.
"Telling stories is more fun than advertising" – using a huge Red Bull ad as an example. Meh.
Really good ads, as rare as they are, are actually genuinely fun to watch. Usually they pull this off by telling a good story. That much is true but it's not new.
Not everybody can afford an ad like that Red Bull one. It should be doable with significantly less budget.
But the main problem I have with ads – even good ones – is their sheer frequency. You tend to see the same darn ad every few minutes over and over again. It becomes boring. Some ads are produced like mini-serials. The better ones of those actually accomplish something interesting: They sometimes make me look forward to new installments of them. "What happens next?" – if the turnover rate is high enough and I'm not forced to watch the exact same thing a billion times repeatedly per felt second for a felt hour a piece, ads suddenly become a huge deal more comfortable.
There don't have to be no ads. Just make existing ads less painful and less painfully repetitive.
Congratulations George!
so true, always thought biggest mistake of the internet was that everything was free at the start.
Thank you, you inspired me to make a donation to brainpickings.org
Brought to you by Mazda. XD