Follow along as Sean Adams mocks up a layout with a variety of traditional design tools. http://bit.ly/1MSKa2A
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Follow along as Sean Adams mocks up a layout with a variety of traditional design tools. http://bit.ly/1MSKa2A
Join lynda.com as we celebrate 25 years of Photoshop with inspiring stories from luminaries who have helped shape the most prolific design tool of our time. http://bit.ly/25ps-yt
Connect with lynda.com:
Facebook: http://bit.ly/fbldc
Twitter: http://bit.ly/ldctw
Google Plus: http://bit.ly/gplusldc
LinkedIn: http://bit.ly/linkldc
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Where can I buy all the stuff used in this video? I want to study this type of graphic design…
me arrependo de ler os comentarios dessa grigaiada idiota …como tem anta nesse mundo de ogros …
god video.. photoshop before…. yeahh!!! pure art!!!
Come-on a rapidograph was not that messy. In fact not at all ( except maybe for a five years old). Second we never used rubber ciment glue, we used wax. If this guy was a graphist he surely was a incompetent one. There's so many error in this video. It's not even the right table or even the right ruller for the job
Thanks, that brought back memories. Things are much better now that creativity is freed from the drudgery. The downside is that everyone thinks they can do the job.
This is how the old craftsman taught me. My first time using Photoshop was 1.5. I teach graphic design this way to high school students. I've been learning from lynda.com for many years. Thanks for all the help.
At times like this, I wish I had taken Commercial Art back in high school.
Love it! This was at a time that there was true artist!
This is a really inspiriting video showing just much I take Photoshop for granted when I design stuff :D.
Ah…I had forgotten all about cutting a rubie. So glad the mac came along!
He really simplified and glossed over the process of using photographs and cropping. I think figuring out the crops and the percentages the printer would need to reshoot the art took up about a third of design time, especially if you worked on image-heavy publications. Also, cutting overlays with rubylith/etc. to create your own custom color breaks was an art unto itself. I can remember having a page that had about 20 overlays on it to create different colors. And fitting type, remember when it was called type specification for a reason?
Been there. Done that. Old school. Press type, airbrushing paint all over the room, cleaning repidographic pens. Rubber cement and wax machines. Stat Cameras. YIKES!
It is so much better now. Never go back.
Where's the non-repro blue pen? Thanks for the memories!
Souvenirs, souvenirs…
Been there, done that. It was different world back then. It was much more fun and stress free.
Wow respect to you, i have seen a friend make similar changes in a couple of minutes.
Before Photoshop? No. This video shows Graphic Design before Illustrator and InDesign. No professional designer would use Photoshop to layout a print ad like this.
AMAZING!
This is how my parents used to do it :D
The product will be old by the time you design the advertisement.
Very entertaining video, but a more accurate view of what we did before Photoshop would have been to show images being resized in a light exposure unit! In the interests of historical accuracy, 25 years ago was 1990. This is how page layout was done before PageMaker and Quark were released in the late 1980s, so the ad layout show here using analog tools was more like 1987. In 1989, I was an art director for full-color magazines composited in Quark 1 (we printed the text/graphics to CMYK film and the printer stripped in the color images). The job shown here could have been handled easily by Quark in 1990. Photoshop was a huge boost to photographic images in magazine design for fixing blemishes (cloning was a really "wow" feature!), resizing, etc., but it didn't replace page layout. It still doesn't, imo (I would do this job in InDesign today). PS didn't have Layers for a few years (v 2.5 I think), and it was much later before it offered Postscript/vector text layers. Just FYI.
I think we need a combination of the amount of jobs that were around then with the skills we now have with the software around today. Its a shame that so many technical jobs like the ones described by leonalvarado have disappeared, but technology has made a lot of the processes easier. Some sort of balance still needs to happen…
Actually, this was a more modern method than what I used — we didn't get photocopies until the later 60s.
Been there, done that.