The Universal Arts of Graphic Design | Off Book | PBS Digital Studios

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Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

Debbie Millman:
Emily Oberman:
Drew Freeman:,
Steve Attardo:

* Work shown during Drew Freeman’s section was designed at Pentagram with Paula Scher.
* Work shown during Emily Oberman’s section was designed at No.17.

DJ Pjanoo –
Revolution Void –
Dexter Britain –
clamslammer2 –
Milhaven –
Binarpilot –
BOCrew –

More Off Book:
We took a look at The Impact of Twitter on Journalism:
We Celebrated Retro Media:
Our video on The Effect of Color:
Our short documentary on The Creativity of Indie Video Games:

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Twitter: @pbsoffbook

Produced by Kornhaber Brown:


Christian Plummer says:

I've want to pursue this as my future career, I'm studying fine art gcse right now and next year taking A level art graphics. I'm just wondering how to get into this sort of Buisness ?

nflhester3 says:

"intimate moment between you and the smoker" pretentious. stfu

mittROMNEY666 says:

Thanks for making my life so ugly with your hideous design work losers. I wish graphic design would dry up and die.

Dhub Agency says:

All great designers base their work on a ton of creativity and scrap a lot of ideas and concepts before starting to graphically design it. You need unique concepts and to also make sure that your design suits the product, you want something that makes the viewer gasp! Also, Steve Attardo’s covers are amazing, this guy is very talented!

TheEloquentEye says:

I can't help but feel America is quite far behind Europe when it comes to graphic design. My friends graduation show had better work than most of the examples in this video.

Legit Persian says:

This is very intresting!

chris96co says:

Wow this is awesome, I want to be a graphic designer and this made me want to be it more

SanjuroHoja says:

Very nice video. I am sharing this video with a person to rekindle their excitement of being a graphic designer

ThatDude Cory says:

I create graphic design images, as well, and it involves a lot more than what others may think. It is that complex and that necessary to have.

BPO Outsourcing Remote says:

Graphic design is already part of our lives. Every thing we see has a design as a designer our objective is to convey people, to catch people by our expressive designs.

TheGEEON says:

im in my senior year right now and plan to be a graphic designer but im stuck on how I can become one. I love art and have always done great with art at school, but don't know what to do for college and stuff like that, anyone got helpful tips?

Mike E. says:

Good stuff. Thanks

LONO Creative says:

Great video on how much graphic design is used in every aspect of human life!

Levene Grant says:

I am recommending a graphical designer who can assist many of you people.. like the page on facebook and follow it

also if you guys need any help in making ur own graphical designs contact techno media at:

Will Paterson says:

This is so true, love this! It's really inspired me and lit a fire in my brain springing forth creativity!

If you want some tutorials in Graphic Design, then come over and check out my channel!

Saagar Sutaria says:

This has motivated me to forget about money, and do what i like, Art and design! I have decided Graphic Design is what I want to do in the future.

Chasady Jones says:

This is what im going to college for

Ajdin Salihović says:

You don't like it, I don't like it but there are people who actually love it.I don't know why but it's just the way of life anyone chooses.

Deandra J says:

aawe all of these people are my role models. i am a 11 year old graphic designer learning new things every day <3

logomygosh says:

Designers UNITE!

October Design says:

check me out guys? 🙂

Awsome4649 says:

i'm trying to be a graphic designer but i cant draw :{

Saia Fog says:

any skill can be taught. i know your comment was spammed but after reading it i had to comment.

Trevor K says:

Graphic design, sucking Satan's cock to the last red cent. This video is nothing but how to brag about sell out to the almighty dollar. Almost as bad as advertisement, wait this is scum bag advertisement…

Jenny Aqino says:


FattieAcidProduction says:

I've dropped my accounting program to take Multimedia Development and this video has just made me more pumped to start in the fall semester. I can't wait!!

newfoundland38 says:

I am studying Graphic Design and think that this video was a great help ……also a WICK video.

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