Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi

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Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain.

Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016).

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


Amar tharwani says:

Mi home , kya xiaomi ise khud chlata hai ya ye agency's(authorized showroom)deta hai?

Marvin Musfiq says:

Excellent video

Belthazor22 says:

That's funny because all of Xiaomi's innovation more or less revolves around finding new and exciting ways to dodge lawsuits filed by the people at apple for blatantly ripping off their design

Davinder Makan says:

Any entrepreneurs may contact for change the world…do what u gives..09992119293

Alex Goslar says:

Well said Manu

vineeta singhania says:

These influnencers you talk about are not free. They charge more than anyone.

shubham sachdeva says:

last point is not reliable because see the all news channel…. except some one….you must see advertisement of patnjali… either news is running or not…

Amol Hegannavar says:

Patanjali is making much more advertisement than any other FMCG sir! & also these advt is beneficial to them. I agree with you on one thing that is Product is base of Business, but now a days if you wish that in shorter time society should know about ur brand, then one should do advertise, like wise now Google & Facebook also doing TV Ads.
So, my point of view is, one should do advertise, and if his product is really good , he will get result of ads too!!

Ramesh Suberamaniyan says:

Good Product is USP of the company

sanjeev M says:

Manu Jain is 37 and I am 39. Somehow I don't agree when he says that till 2010 he didn't know he can access internet on a phone.

Surendra Chawla says:

Absolutely correct . I agree with you one should always focus on product. Thanks
South Delhi Cosmetic Clinc

manoj jain says:

IAM Manoj Jain plz sir how can I learn digital marketing skills to become excellent online Affiliate marketing

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Kishor Rajmohan says:

It is pretty tiresome to listen to the video due to poor audio, hardly audible with the headphone on and full volume, this was the case with some other Ted x uploads, need to take extra care for better audio recording and Quality upload..

javed arcor says:

Hello sir,
This is javed from Akola Maharashtra sir I am keen to work with your reputed company allow me to join you, sir I am intrested in distributorship of MI phones please ask me what to do for it….thanks

Vinnie says:

Brand influencers, ambassadors and advocates are everywhere these days. These terms are used interchangeably, but there are vast differences. Brand ambassadors are influencers hired by brands for long-term relationships. They differ from influencers, who might be used only for a short-term campaign. They are in effect paid spokespeople for the brand. Advocates are super fans and brand loyalists who engage with the brand because they truly love it and will take action if asked.

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