Sir John Hegarty: Advertising Legend

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Sir John Hegarty at CreativeMornings Paris, September 2012. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world’s creative community at http://creativemornings.com/talks

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Comments

charlemar charlemar says:

Oh hey……Good-Bye.

charlemar charlemar says:

…and before I go….I am I in advertising? Because I get good imaginative ad ideas everyday for years. That is no big thing. I want to sell a widget. That is the problem. People are here because they cannot make movies but what to be looked upon as a filmmaker but the real goal is selling. The agency's are filled with awards. SO WHAT! How did they increase the sales with the ad. For years advertising has been hiding from the client trying to pretend the agency is mystical. It's time to be honest with the client and only do stuff that sells widget, not art. Building the image of the company is different, but the bottom line is who cares how pretty the ad is if you cannot run it and are broke. (I just looked up and they still have not motioned him to stand in another place.

charlemar charlemar says:

God I am soooooooooooooo sick of easily made videos that are FUCKED UP by the most simple things! Usually it's the idiot sound person and now we are suppose to watch this guy with a slide image shinning on him the entire time FUCK YOU I DON'T CARE WHAT HE HAS TO SAY GOOD BYE!

ART GALLERY says:

I found this comment here, this guys explains it well. https://www.youtube.com/watch?v=dgGL-7H7vIw Nicolas Copernicus, as well as all other famous astronomers, come from wealthy Catholic-Jesuit families. Jesuit 1. A member of the Catholic Order, the main advocate of the papal authority in the struggle against heresies. 2. Concept: Transmission – a hypocritical and insidious person. The commencement of the order was given on 15 August 1534 by Ignatius Loyola and several of his followers in Paris, and the order itself was officially confirmed on September 27, 1540 in Rome, with the bell of Pope Paul III. This Jesuit Catholic order is an incorrect and negative deviation from Christianity, and it looks like a worm in a red apple! See Wikipedia for Nicholas Copernicus and you will understand that he is also a fakir physician who has treated severe birth defects, disabilities that even today are impossible for healing. Through his skills close to Jesus Christ, he manages to reach high places in an erection of the Catholic Church by treating bishops in high positions and levels! "Copernicus denies and hates Ptolemy (a Greek scientist who has presented and confirmed the geocentric model of Earth that is immobile) and wanted to repel it and refute it at all costs, to put another model on the moving Earth in which the Sun is the center of 2 weeks before his death, Copernicus was able to write 40 pages of this heliocentric model, succeeding in putting it into some layers of the Catholic Church, five years after his death was born Giordano Bruno, who is also Catholic, Jesuit, who continues seriously Copernicus, turning into his idol, and finally Bruno was captured by the inquisitors of the Catholic Church and who had been tortured for eight years to deny his heresy, but Bruno heroically stood for the tortures and did not give up his fanatical fantastic beliefs and was burned at the stake, but with this self-sacrifice, he manages to fill most people that the Earth is not flat and immobile, but a rotating globe! is proven by experiments, mechanisms, or devices that show or prove that the Earth is in some movement or someone has ever felt it. The gyroscope, Gipsy (GPS) navigation, – which works only on planar trigonometry, the compass that would be useless to approach the southern hemisphere as the arrow would point up to the cosmos, the Solar Clock that could not works on a rotating globe, the sextant, the accelerometer, the applications in the SMARTFON GSM Smartphone – a gyroscope and an accelerometer, others, the law on liquids and pollination, natural and physical laws as well as HEALTH LOGIC completely prove the still flat land! It turns out that we have become religious hypocritical, insidious and naive Catholics – Jesuits who blindly, naively and unconditionally believe in an impossible heliocentric model based on unchecked pseudo-fantastic absurd funny and never-proven theories and no proven experimentation on making a movement from the camp of our Earth, who, with the help of deception, had built into textbooks as the only possible truth, without any possibility of accepting another hypothesis or theory to oppose this deceptive gentleman tactful fiction! The heliocentric model is nothing more than a fanatical religious dogma that appears to be a pseudo-fantastic "science" for the naive people of uneducated and not well-informed people founded by the Jesuits of the Catholic Church, later turned into Masons! there are hundreds of problems that NASA has skillfully managed to bypass and continues with this delusion of uneducated naive people. "NASA, also Catholics, continued the deeds of altars as they began cheating and lying around the world for more than 50 years. there are no real pictures of us – like all these pictures, videos were made with COPI and CGI (computer generated images) on the cloud cloud planet, the continent of different sizes and the different colors of all paintings in 1969, the fake landing of the moon captured by director Stanley Kubrick up to that day, and none of them, without a single satellite shot around the Earth, must have 20,000 satellites, and there are no and no pictures of these satellites to make it true . Thousands of fake videos are in the open air and everything is done in studios, under water (with an air bubble) or on airplanes – ZERO G, which climbs abruptly at high heights and lowers the nose down to give zero weight, illogical deviations to North and unprofitable flight deviations, especially those that cross North, flights from South America, Sydney, Australia Africa, but they become fully logical on the map of Flatland as they are getting straight! What we teach at school is a inspired world-wide lie, inspired and inspired as a scientific claim based only on unrealized theories and unconfirmed experiments believed by the most naive and not very knowledgeable people in the heliocentric model who are cruelly misled by religious doctrine a religious dogma that skillfully and cunningly turned it into "science." This Jesuit Masonic science is a pseudo-science in which ordinary, uninformed well-behaved people are deceived and blind, naive and religious believe without even wanting to check even the data and hundreds of problems with the heliocentric model of Earth without wanting to see with his eyes the proof that the rotating Globus and the whole heliocentric model are impossible and that there are more than 200 irrefutable proofs that our Earth is flat and that there can be no distortion of the water mass and it is impossible to have a distorted adherent to the surface of a rotating sphere with 1666 km / h, around the sun at 107,000 km / h, while spiraling along with our entire solar system to the center of our Galaxy with more than 800,000 km / h, and our entire Galaxy at the same time all this was moving at 2,100,000 km / h, triggered by a Big Impossible blast literally from nothingness, as a result of which instead of getting a Big Scattered in all directions a Big Nothing, it took that by mistake of nature by some kind chance has formed all galaxies and solar systems strictly a bounded line with a strictly defined and perfect ecliptic of the orbits and their perfect orbital path to strictly defined physical and laws, all of these absurd speeds taken together that sum up bridges come more than 3,000,000 km / h which these velocities our vestibular apparatus is not able to feel, but able to work properly, having the ability to go rope and maintain absolute equilibrium and balance!

ART GALLERY says:

the earth is actually flat do some research! ask the question why so many people still think it's flat. https://www.youtube.com/watch?v=ARp2j8t3O8Q https://www.youtube.com/watch?v=3vSs9RHGzB4 https://www.youtube.com/watch?v=AeIGrEtPMmE

Camelot __ says:

This is excatly how i get new ideas in this industry, when im not feeling creative for days or sometimes for weeks ..New ideas usually pop up when i dont expect them. It can happen ,anywhere,any place,and usually im triggered by some random situation or something that someone said or did .. Talking to random people on the street,just hanging out.. can really help when you are burnout from this job sometimes,and then it just happens in split second you have an insight or AHA! moment and you are ready to RocknRoll…Nice lecture,

JB Video says:

The world is very different now to how it was in your "golden age" of advertising. Back then with enough cash you could blot out the sun with an ad on one of the three TV channels that everyone in the country watched, all you needed was a truck full of cash and a half baked idea. Try doing that today and see where you end up. Today's creatives have to understand and respect audiences and further more they have to be able to tackle the deep complexitys of digital. The days of simple telling people what to like, like some kind of elitist dictator are about as ancient a Picasso himself.

Brendan Fagan says:

Walt Disney was not an animator, he was a director

S. Hamza Ali says:

You could tell the audience is really young creatives. Maybe it's just a language barrier but these people are not eloquent at all. They're speaking for 5 mins and no idea what they're saying. He even politely tells him to wrap it the fuck up.

Hanniffy Dinn says:

Nobody does creative ads like the Xbox life is short advert, he's right advertising these days is bollocks.

Linzy CrYpToN Davis says:

hello this is great
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