How To Find Logo Design Ideas

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Graphic Design Resources: https://goo.gl/kUXMpU
How To Find Logo Design Ideas:
Hello everyone, welcome back, many of you asked me,
how to find logo design ideas, it was really a hard question
to answer, because I can’t teach you creativity, but there is
some methods that help you get creative and come up
with great logo design concepts.
So today, I am going to walk you through the process of
designing a logo, but I will concentrate on the thinking
behind the design part.

Generating Logo Design Ideas:
In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in good position to come up with good ideas, that works as great solution for the client’s problem.

Creative Brief:
To start the thinking process, you have to collect every
information needed of your client, and this can easily done
by creating a creative brief, It’s a simple document you
send to your client, that ask thoughtful questions about the
client and his business, in order to gather specific
information about the project, and to define your client’s
expectations.
Analyze brief, discover & research business competitors and target audience.

Mindmapping:
After sending the creative brief documentto the client,
he will respond with the information needed.
The company name is Royal Veggies Transport.
The client wanted something elegant and classy, at the
same time the logo needs to reflect the veggies aspect.
To achieve that, we will use the logo’s main keywords to
extract some unexpected ideas, that is what we call mind
mapping.
Mind mapping is the creation of a visual representation of
the words related to the main topic, then finding other
associations to these words, in order to generate creative
logo ideas.

Words Association:
After The mind mapping phase, I make separated lists,
each main word with its associations.
then I take off the words that I find inconvenient to the
project, then I make some combinations of three words,
one word from each list, so I can get some unexpected
ideas for the logo .

Sketching
Saul Bass said, Design is thinking made visual.
So after all the thinking and the research process it’s time
transform that into a visual.
So, these are the combinations of the word that I extracted
from the Mind Mapping and the word Associations.
To attend the right solution for your logo, you have to
execute all the combinations, then you filter them and the
stronger survive.
I will walk you through the execution of one combination,
which is, Carrot, Crown, Wings.
Putting in mind all the information that I collected before, I
will start by sketching.
It doesn’t require being precise when sketching, it’s only
about capturing the essence of the idea.
In fact, anyone can draw, as I showed you before in the
mood board I collected some Images, I will use it as
reference, if you don’t know how to draw a carrot, look at
a photo of a carrot, and try to do the same thing with
simpler form.

Thank You!!!
______

Books I learned from : (Affiliate Links)
Logo Design Love : http://amzn.to/2xniLXs
Logo Modernism : http://amzn.to/2eX78Pb
Logo Creed : http://amzn.to/2xmGsPk
Grid Systems in Graphic Design : http://amzn.to/2wRDOzH
Brand Gap : http://amzn.to/2gUlmx9
_____
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______

For Business Inquiry, Email me:
contact@mohamedachraf.com
______
Background birds sound:
Dawn Chorus By Sean.Townsend
From Freesound.org
https://goo.gl/mPCoeJ
licensed under CC BY 2.0
https://goo.gl/6ksKSF

Comments

raghav sharma says:

Its avinash parker … don"t copy tutorails

Rusmanica Tudor says:

services is misspelled in the first question 🙂

Subareesh Krishnan says:

Such a wonderful creative designer. Thanks for your tutorial.

Shah King says:

really amazing

Insert Coin says:

You are teaching things very easy. Thank you so much you are helping me a lot.

Jane Brady says:

I enjoyed the instruction you gave on each detail of the video. I now know how to cut the corners off a rectangle. Thank you!

Tilak Rana says:

Neat and clean tutorial liked it very much. Thank you for such goods video

Shefat Ahmed says:

u're grt bosss

Naga Inza DAGNOGO says:

Think you very mutch ! you help us realy !!

Roman Haswell says:

Thnx, Man! Good stuff!

florinptr1970 says:

Brilliant advice for me…like as always, thumb up!

Riya Kothari says:

Im becoming a designer, i needed a logo thanks to this video i can have one.
Love the tutorial.
Thanks for the help.

SENZU GFX says:

Ah mais tu est français !

TheLevianGamer TLG says:

Stunning! I’ll try making my logo if possible

Faisal Ajeel says:

very good lecture

Soharub hossain says:

tnx to u..its help me a lot of

Usain Aung says:

Thank you mah man

Rob-karen Kennedy-parker says:

Have a nice watching!

Bitcoin Dicegame says:

Sir I was looking for these type video… thanks to run this channel… I have a Request as a student from home… Can you make e video that describe what is illustrative, iconography, monogram etc divisions

İNTROZMA says:

Who would dislike this amazing man ?

NoVa Rewind says:

Who has a good idea for a letter R logo?

Jorge Espinosa says:

this is good material, nice birds sounds too

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