Aaron Draplin Takes On a Logo Design Challenge

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Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.

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karan kumar says:

How he transform only two upper sides of square at 6:58 ?
Can anyone tell me which tool he used?

YourJoy says:

Love this guy. we should get married… if he isn't already. smh. jk? "Stuff is starting to happen…"

dillenium says:

Simply inspiring!!

Bursadesain.com says:

great content, thank you

Taylor Bee says:

I like Aaron because his image isn't forced. He's a guy in a hat and a jacket and he's super good at design. And can explain things simply without taking 3 hours to do it.

Erick Cardozo says:

He is the Bob Ross of illustration

Xavier Guzman says:

what does "keep it live" mean? lol

Fish Face says:

This dude is really cool but I wish he would say what hotkeys he was doing

Color Custodian says:

some kick ass work!

John Castillo says:

Draplin is a beast.

Jennifer Boergers says:

Draplin is THE MAN! incredible!

Byron Butler says:

Absolute BEAST

bloodsord9 says:

Even though I work digitally and I'm a painter/tattooer, I design most of my peaces on paper

Maurice Latouche says:

guy's a wizard

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